Senior Digital Analytics Engineer

Location : Country (Full Name) United States
Job ID
2022-1298
# of Openings
1
Category
Information Technology

Overview

Love what you do and who you work with…

FFW is a global team of inspired people collaborating across 13 countries, together with an aligned purpose to create powerful digital experiences for some of the world’s most notable brands. We are a supportive, highly-collaborative group, always helping each other to do our best while empowering our clients to harness the full opportunity of digital.

 

If you're ready for something new, are a collaborative team player, and want to build amazing things to propel brands to the future, please check out FFW! 

Responsibilities

Position Summary:

 

We are looking for a Digital Analytics Engineer to join our Insights and Optimization team. The ideal candidate is someone with a passion for implementing analytics, tag management, and omni-channel tracking solutions for all types of digital properties.

 

The ideal candidate:

  • Has strong technical knowledge of front-end development disciplines

  • Has advanced knowledge of web analytics and tag management platforms

  • Has 3+ years of experience in analytics solution design, configuration, and technical implementation of custom tracking solutions

Key Responsibilities:

 

  • Oversee the implementation and deployment of complex measurement and tracking solutions
  • Produce analytics implementation plans and technical documentation for all types of digital properties – from single-page applications to large multi-site platforms
  • Establish specifications for custom tags, triggers, variables, events, etc.
  • Work with our Solutions Consulting team to align measurement implementation to overall solution architecture
  • Work with our technical leads to establish data layer specifications for integration with digital platforms
  • Write test plans for tags and tracking and support our QA team in the testing process
  • Diagnose and troubleshoot tagging issues, documenting the details associated, testing the potential solution and ultimately deploying a complete resolution
  • Understand general aspects of Google Analytics implementation (e.g. dimensions, metrics, variable mapping, plug-ins, server call types, cookies, link tracking, gtag)
  • Ensure the integrity and accuracy of the digital analytics system by continually monitoring tags, both manually and with automated tools.
  • Complete user acceptance tests (QA and reporting confirmation) of new & modified implementation plans

Qualifications

Key Qualifications:

 

  • Advanced knowledge of web analytics and tag management platforms
  • Strong experience in analytics solution design, configuration, and technical implementation of custom tracking solutions
  • Advanced knowledge of Google Analytics, Google Analytics 360, and/or Adobe Analytics
  • Ability to configure complex tag management solutions on Google Tag Manager, GTM 360, Tealium, and/or Adobe DTM
  • Strong knowledge of frontend development
  • Ability to write and debug custom JavaScript code
  • Strong understanding of event propagation and the document object model (DOM)
  • Strong understanding of the data layer and ability to design analytics solutions based on data layer
  • Ability to write custom SQL queries to extract and transform data

Helpful In This Role:

  • Experience implementing A/B tests or content experiments
  • Experience with automated functional testing and/or the use of Selenium or a tag governance platform such as ObservePoint
  • Experience implementing tracking codes from marketing automation platforms such as Marketo
  • Experience implementing analytics for remarketing / Google Ads conversion tracking
  • Experience implementing tracking for customer data platforms such as Segment
  • Experience implementing analytics for real-time personalization with platforms such as Adobe Target, Acquia Personalization, Optimizely, or Evergage
  • Experience implementing analytics for native mobile apps using Firebase or alternative
  • Experience implementing analytics using the Measurement Protocol and/or tracking for offline offline applications
  • An analytics certification such as Google Analytics IQ, DAA Web Analyst Certification, or similar

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.

#remote #li-remote

 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.

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